Know your next marketing move, then use AI to execute it. Work out who to target, what to offer, what to say and what to do next.
20 years of marketing · Ex-P&G/Unilever · 7-figure founder
AI makes execution cheaper. The expensive mistake is executing the wrong marketing strategy faster.
Anyone can now produce a month of posts, a new landing page or a fresh offer in an afternoon. So producing it is no longer the hard part. Choosing what deserves producing is.
When the strategy underneath is right, AI multiplies it. When it's wrong, AI multiplies that too, just quicker and in more places. The decision comes first. Then the AI does the volume.
Most marketing problems in an expertise business trace back to one of these. Get them right and the content, the emails and the AI prompts get easier, because they all start from the same answers.
The buyer you can win most often, described the way they describe themselves.
An offer that leads with the result they're buying, with the proof right next to it.
A message a stranger can repeat, and content that leads somewhere near the offer.
The one change worth making first, and the things to stop doing.
Ten questions on the five criteria every strong positioning passes. Your scorecard shows the first area worth looking at, right on the page.
Get your free scorecardMy independent assessment of one offer for one buyer, and a prioritised plan for what to change next. Delivered in writing. No calls.
See how the Diagnostic worksA short letter for founders who sell expertise. Each week: one decision about positioning, offers or content, the evidence behind it, and how I'd use AI to carry it out. It starts in 2027.
Until then, the best place to start is the free Positioning Scorecard. Ask for the worksheet at the end and you'll hear from me when the first letter goes out.
Twenty years in marketing, sixteen of them inside some of the world's biggest consumer brands, P&G and Unilever among them. Then six years building my own business to seven figures, alone, on positioning and organic search.
Today I run a one-person company on AI agents I built. So when I tell you what AI should do in your marketing, and what still needs your judgment, it comes from daily use, not from a course.
I work on marketing strategy and AI with founders who sell expertise: consultants, coaches and agency founders. Better marketing decisions first, then AI to put them into practice.